Email marketing is the most powerful and effective marketing tool available to businesses today. Email is more measurable, more flexible, and more affordable than any marketing tool that has come before it: ever!
For
all the talk about the reach of email as a cost-effective, powerful
marketing tool, we sometimes forget to focus on the bigger picture.
Forget the response metrics, forget the technology. Why does email
marketing work? Email cuts to the "need" of the recipient, when executed correctly.
It's Affordable Email
marketing is an easy way to stretch a tight marketing budget. Unlike
direct mail, email marketing requires no printing or postage costs.
It's Effective You
can turn your customers into loyal customers. By staying in touch with
them you make sure they remember you when they are in need of the
products or services you provide.
It's Immediate Email
communication can generate an immediate response. A quick last-minute
announcement or special can instantly drive more sales.
It's Measurable Unlike
most marketing options, email marketing is measurable. BailComm allows
you to easily track who opens your emails and what links they click on.
You actually know who is looking at your messages, where they are going
and what categories or stories interests them.
It's Easy BailComm
offers a fully managed, turnkey solution so you have a single source
for planning, creating, executing and analyzing your e-marketing
campaigns.
What is email marketing? Email marketing is an easy, affordable, and effective online marketing tactic that allows you to open up dialogue with your customers so that you can send personalized more relevant communications your customers WANT to receive.
Why email marketing? By sending personalized more relevant communications customers want to open, read, and act on — you’ll drive your sales, grow your opt-in subscriber list and improve your ROI. Big or small it doesn’t matter — affordable, easy-to-use, self-serve email marketing is the best way to attract interest in, build desire for, and generate sales of your products and services. And that’s why it works.
How does email marketing work? Email marketing combines best practice industry standards with the latest technology — technology that enables levels of personalization and inclusion of relevant content to ensure you send the right message, to the right person, at just the right time. And email marketing campaigns from real people to real people encourage relationships based on value and trust.
What is permission-based email marketing? There are two types of email marketing - unsolicited email promotions or emails sent to persons who have requested to receive them. Unsolicited email is often called spam. Sending spam can ruin a legitimate organization's reputation and brand value. Intelligent email marketers do not send unsolicited email.
Permission-based email marketing, on the other hand, is used effectively everyday by hundreds of thousands of organizations to build the value of their brands, increase sales, and strengthen the relationships they have with their clients and subscribers. The key difference, of course, is that these senders are only sending messages to persons who have requested to receive them.
Why use permission-based email marketing? When done correctly, email marketing can be an extremely powerful and
effective marketing technique. It's a medium that allows a buyer and
seller to freely communicate with one another and build a relationship
based on value and trust. When done incorrectly, however, email
marketing can be destructive, erode brand equity, and turn away
previously happy clients. It is for this reason that you must ensure
you send only permission- based email communications to your
subscribers.
What is the difference between spam and permission-based emails? As long as your web site provides content that people value, visitors will continue returning to the site. The same holds true for email: as long as value is provided, consumers will be willing to be receive email. Providing value, whether by providing content on a topic a recipient is interested in or a discount off a product related to one purchased previously, will allow you to continue to contact your subscribers.
Permission-based email is also known as opt-in email, and can be an extremely effective way to increase visitor-to-sale conversion rates, build strong relationships with your customers, and turn your one-time buyers into lifetime product evangelizers who recommend your organization to everyone they know. Permission-based email marketing allows companies to develop and sustain relationships with their prospects and consumers by creating value.
Permission marketing is about "turning strangers into friends and friends into customers" as Seth Godin likes to say.
Unsolicited bulk email (spam) very rarely has any value. Spam is usually irrelevant, always impersonal, and rarely helpful.
